Stella McCartney has been named the most searched for brand on the internet in 2012 today, the fashion designer created the Olympic Team GB kit and was also named the British Fashion Award's designer of the year, she has enjoyed a year very much in the public's eye and is reaping the rewards.
Second place was awarded to Karl Lagerfeld, followed closely by Victoria's secret, possibly due to the opening of London stores. The statistics are conducted by Google and measure UK consumer activity over the last 12 months.
(Image sourced from stellamccartney.com)www.stellamccartney.com/
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