The affordable 'McQ' store is on Dover Street in Mayfair, the boutique stands three storey's high and sells women's and menswear. The store is designed to be the epitome of luxury, with the changing rooms made from suede and velvet, it is designed to feel like a comfortable boudoir.
Sarah Burton is quoted as saying "We want to create a story and a home for McQ and the flagship on Dover Street is an extension of this world." the store will feature catwalk pieces and ready-to-wear clothing.
The store is situated at 14 Dover Street, London.
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